Portfolio Management · 2026-06-11

Do You Know What You Actually Own? The HNI Product Audit Guide

Most Indian HNI families have been sold products by multiple advisors over decades. Few have ever audited what they actually own — or what it is truly costing them.

CA Rahul SinglaVP Tax & Estate Planning · NextGen Family Office Services
8 min read

Most Indian HNI families have been sold products over decades by different advisors, different banks, and different insurance agents. Few have ever stopped to audit what they actually own — or what it costs them.

We do this audit at the start of every client relationship. What we find is almost always surprising — even to families who consider themselves financially sophisticated.

🏦
4–6
Average number of financial institutions an HNI family uses
📋
12+
Average number of financial products held without full understanding
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2–3%
Average annual cost drag from sub-optimal product choices
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0
Families who have seen a consolidated net-worth statement before working with us

The Products We Most Commonly Find — And What They Actually Are

ULIPs (Unit Linked Insurance Plans) Sold as investment + insurance. In reality: high charges (3–5% in early years), mediocre returns, and insurance cover that is almost always insufficient. Held because surrendering feels like admitting a mistake.
Endowment / Money-Back Policies Sold as guaranteed returns. Actual returns: 4–5% pre-tax, often below inflation. Families hold ₹50–200 lakh in these products with no idea that surrendering and reinvesting the proceeds would give them dramatically better outcomes.
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Regular Plan Mutual Funds Identical to Direct Plans except the regular plan pays a commission to the distributor — typically 0.5–1.5% per year, every year, forever. On ₹2 crore, that is ₹10–30 lakh over 10 years going to the advisor, not you.
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Structured Products / NCDs Often sold with attractive yield claims. Actual risk profile is frequently higher than communicated. Credit risk, liquidity risk, and complex pay-off structures that most investors do not fully understand.
Direct Equity Holdings Often the most valuable part of the portfolio — and the least formally managed. Many families hold significant equity in companies they know well, with no systematic review, no exit discipline, and no tax harvesting strategy.
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Fixed Deposits Scattered Across Banks Safe but often sub-optimal — particularly post the taxation changes on debt instruments. Many families have FDs earning 6.5–7% that are taxed at 30%+, netting 4.5%. Better alternatives exist within the same risk profile.

How We Review What You Own — The NextGen Process

1

Collect everything

Every statement, every policy document, every demat holding, every property title. We build the complete picture before forming any view.

2

Explain what each product actually is

Not what it was sold as. What it actually does, what it costs, what the exit options are, and what the tax consequences of holding or exiting are.

3

Calculate the real cost of the portfolio

Total expense ratios, insurance charges, advisor fees, transaction costs, and the tax efficiency of the current structure. Most families have never seen this number.

4

Identify what to keep, what to exit, what to restructure

Not everything needs to change. But everything needs to be consciously chosen — not just inherited from a previous advisor relationship.

5

Model the after-tax cost of change

Sometimes the right answer is to hold a sub-optimal product because the capital gains tax on exit outweighs the benefit of switching. We model this explicitly before recommending any action.

The most common reaction when we show a family their consolidated portfolio for the first time is not shock at the underperformance. It is surprise at how many things they had forgotten they owned.
— CA Rahul Singla, VP Tax & Estate Planning, NextGen Family Office Services

Want to Know What You Actually Own?

We will do a complete product audit — every holding, its real cost, its actual return, and whether it belongs in your portfolio. Free, confidential, and without obligation.

Request a Portfolio Audit →